Visitors Profile
The German higher education system is undergoing radical change: Bachelor’s and Master’s systems are replacing traditional German degrees. Furthermore, some state-run German universities have introduced tuition fees and will be able to shape their profiles and select their students more independently. German students, who have always been among the most mobile in the world, are increasingly interested in studying abroad.
These changes have lead to an increasing demand for up-to-date, in-depth information on educational and career-related topics for the following target groups:
- Final year high school students
- Undergraduate and post-graduate students
- Young professionals and recent graduates
Moreover, StudyWorld provides trade visitors, such as academic staff and other educational professionals with an ideal opportunity to enhance their international networking.
StudyWorld will enable you to meet well-prepared and ambitious German students with a special interest in higher and continuing education.
Don’t miss out on the chance to introduce your institution, programmes and services to your German target groups at StudyWorld 2011!
Visitors Profile from StudyWorld 2010– the fifth StudyWorld fair
Total participants: 7584
Visitors to StudyWorld 2010 comprised almost 48.6% high school students, most in their final year. More than a third of attendees (30.5%) were university students and a significant number of educational experts (5.4%) and other professionals interested in continuing education 11%) also attended the fair. This was also reflected in the age statistics: roughly 40% of visitors were between 16 and 19 years old, over 30% were between 20 and 25 years old. Nearly half of all attendees came from Berlin (52.2%) and half (47.1%) came from other Federal states. Approximately 1% were from abroad. These figures reflect the significance of the fair on a national level. Visitors’ main interests were in bachelor’s and master’s degree programmes both in Germany (bachelor’s 48%; master’s 34.7%) and abroad (bachelor’s 41.1%; master’s 38.1%), as well as in internships abroad (39.6%) and in Germany (19.3%). There was also a strong interest in advice on funding and admissions.
